Creativity

Ikea: Manland--Best of 2011 PD/OOH #6

Put your guy in a creche.

Published on Sep 20, 2011

Editor's Pick

For years, IKEA has offered a creche for children whose parents can't face dragging them round the store. And now, it's offering one for men.

IKEA Australia came up with the concept of Manland - a creche where husbands and boyfriends who hate shopping can hang out, watch TV play table football, eat hotdogs and play Xbox games. There's even a buzzer that goes off when it's time to pick them up - just like the kiddie creche, Smaland.

Manland is being trialled for four days this Father's Day weekend in IKEA's Homebush Bay store in Sydney. What we'd like to know, though, is when the women's version will be available? Surely chilling out with a manicure while the men deal with the boxes and flatpack assembly would go down just as well......

(Video courtsey of News.com.au)

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 20, 2011
Client:
Ikea

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.