Creativity

Ikea: Most Liked Showroom

Now your likes have a room of their own.

Published on Aug 22, 2011

Editor's Pick

Jeena van der Heul and John Vonk, two students from the Willem de Kooning Academy in Rotterdam came up with this clever idea to get Ikea in on the social shopping trend. Here's how it works: Users "like" items on the Ikea website, and each week, the most liked items are then discounted by the company. The result: A virtual showroom where the world's most-liked Ikea products are on display.

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About

Credits

Date
Aug 22, 2011
Agency:
VanderVonk
Art Director:
Jeena van der Heul
Client:
Ikea
Copywriter:
John Vonk

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