IKEA Switzerland Will Match Lonely People on Xmas So They Have Someone to Spend the Holiday With

'No Empty Chairs at Christmas' is a Social Network for Lonely Hearts

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IKEA Switzerland launches "No Empty Chairs at Christmas," a social network or platform that seems it like will birth the script for a romantic comedy (starring Hugh Grant, perhaps?) next year. The site wants those who plan to spend the holiday alone to find other people who're doing the same thing. Or, if you have a few extra seats at your table, maybe someone can come join you. If that someone ends up being a serial killer, tough luck: IKEA says it's not responsible, legally, for your decisions.

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Date
Dec 12, 2013
Client:
Ikea
Category
Latest Creativity News on Ad Age

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