After Rugs Revelation, Ikea Helps You Design Your Own 'Game of Thrones' Cape

Retailer Responds to Huffington Post Article About the Night Watch's Costumes

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Ikea is great at responding to popular culture -- take its response earlier this year when fashionistas pointed out how Balenciaga's expensive bright blue tote looked like one of its large Frakta carriers.

Its latest quick-thinking response involves "Game of Thrones." After a Huffington Post story revealed that a costume designer on the show had let slip that the capes worn by the Westeros Night Watch are in fact made from Ikea furry rugs, Ikea Norway posted a quick guide to creating your own cape on Facebook.

SMFB Oslo was the agency responsible for the post -- but you don't need to be Norwegian to follow the instructions. All you need is a rug, a pair of scissors and a quick diagram, apparently, and you too can look as if you're ready for winter to come.

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About

Credits
Date
Aug 14, 2017
Agency:
SMFB Oslo
Client:
Ikea Norway
Creative Team:
Pia Olstad
Creative Team:
Linus Hjellstrøm
Creative Team:
Hans Magne Ekre
Creative Team:
Alexander Gjersoe
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