IKEA promotes it small-space living solutions with this music video/spot that features a little girl playing with her doll, who happens to live with her son in a "One Room Paradise" made comfortable thanks to the Swedish retailer. YouTube comments overwhelmingly opine that the video, which runs over two minutes, is creepy and truth be told, there is something weird about the video and how it positions the doll as being "controlled" by her human overlords. However, the research behind the campaign is solid, since Britons do live in the smallest homes in Europe, and new properties have been shrinking in size by 11 per cent in the last 10 years.
The track is a cover of the classic Aretha Franklin son by soul singer Elayna Boynton.
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