Ikea: Play Report

Getting serious about Child's Play.

Published on Jun 02, 2010

Editor's Pick

Ikea teamed with Great Works on the interactive initiative, Playreport, which explores child development and play worldwide. According to Ikea, the project is currently the biggest global survey to date on play and child development.

Ikea enlisted Research Now, London, to carry out online survey fieldwork in 25 countries. From October through November 2009, more than 7,500 internet-based interviews were conducted with parents and 2,500 with children. Ikea also teamed with Family Kids and Youth, one of the world's top youth research agencies, to design the questionnaire and analyze the results.

The Playreport lives on on Ikea's Facebook page, which invites experts and parents around the globe to join in the conversation in order to increase awareness and discussion about the value of play for kids.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 02, 2010
Great Works
Lead Strategy:
Great Works
Fantasy Interactive
Market Research:
Family Kids and Youth
Market Research:
Research Now

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.