To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

IKEA: Prefab Home (2)

An IKEA-branded home, no assembling required.

Editor's Pick

Assembling too much trouble for you? Salem, Ore.-based Idea Box, experts in prefabricated homes, teamed up with IKEA for "Activ," the first time the Swedish retailer has introduced branded prefab homes in the U.S.

The $86,500 home can be delivered straight to you and arrives built and partially furnished. It is a small, compact space, with an IKEA bedroom, bathroom and kitchen space. It is also socially and environmentally conscious, full off water and light efficient fixtures.

While the idea is quite awesome, the concept of every home looking like an IKEA home has been around for a long time, since the majority of urban homes will all have the same bookcase, or bedframe, or chairs. If that's already too much for some people, how will an entire IKEA-branded home feel?

Idea Box previewed "Activ" at the Portland Home & Garden Show last week.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 02, 2012
Agency:
IdeaBox
Client:
IKEA
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age