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'Like' IKEA? New Interactive Page Shows Brand's Gratitude to Fans

The Swedish Furniture Brand Throws Each Fan a Mini Parade

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Thousands of Ikea product photos get the thumbs up across social media, daily, so the brand enlisted the help of Akestam Holst, Stockholm to help it pay thanks back to its fans. The result is Re-Like, an interactive page featuring a seemingly normal display photo. But if you "Like" it, something very special happens.

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About

Description

IKEA thought it was about time to show those people some appreciation, and properly thank them.

Credits
Date
Apr 16, 2014
Agency:
Akestam Holst
Client:
IKEA
Executive Creative Director/Interactive:
Andreas Ullenuis
Creative:
Petra Albrektson
Creative:
Erik Nordenankar
Digital Producer:
Alex Picha
Digital Producer:
Johan Eklund
Director:
Liza Minou Morberg (Chamdin & Stohr Film)
Production Company:
From Stockholm With Love
Category
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