To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

'Like' IKEA? New Interactive Page Shows Brand's Gratitude to Fans

The Swedish Furniture Brand Throws Each Fan a Mini Parade

Editor's Pick

Thousands of Ikea product photos get the thumbs up across social media, daily, so the brand enlisted the help of Akestam Holst, Stockholm to help it pay thanks back to its fans. The result is Re-Like, an interactive page featuring a seemingly normal display photo. But if you "Like" it, something very special happens.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now



IKEA thought it was about time to show those people some appreciation, and properly thank them.

Apr 16, 2014
Akestam Holst
Executive Creative Director/Interactive:
Andreas Ullenuis
Petra Albrektson
Erik Nordenankar
Digital Producer:
Alex Picha
Digital Producer:
Johan Eklund
Liza Minou Morberg (Chamdin & Stohr Film)
Production Company:
From Stockholm With Love
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age