Creativity

Don't worry, you can still get a Harry at Ikea

Retailer's Royal Wedding social posts are simple but witty

By Alexandra Jardine. Published on May 21, 2018

Editor's Pick

The Royal Wedding proved fertile ground for advertisers this weekend -- and yet another opportunity for Ikea to show that when it comes to simple-but-witty social posts around topical events, it's one of the best.

ACNE and the Ikea Creative Hub (following up recent posts for Star Wars Day) posted the first image pre-wedding--possibly for all those women who turned up to Windsor carrying signs saying "I wanna marry Harry." It posted a simple photo of its $49 "Harry" dining chair alongside the caption, "Don't worry, Harry is still available."

Post-wedding it followed it up with a suggestion for what to do with all that leftover wedding cake for 600 guests -- its $5.00 Pruta plastic storage box. (Given that the Queen is supposedly a tupperware fan, we're not at all sure the royal couple won't take them up on this.)

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Credits

Date
May 21, 2018
Client:
Ikea
Agency:
Acne/Ikea Creative Hub
Executive Creative Director:
Johan Bello
Creative Director:
Morten Kjaer
Senior Art Director:
Tiago Pinho
Art Director:
Isaac Bonnier
Copywriter:
Joel Lindblad
Photographer:
Anders Kylberg
Account Director:
Lovisa Friman Bendz
Assignor:
Jovana Basrak Keric
Strategic Planner:
Kim Saxberg
Assignment Leader:
Louice Alvarsson

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