Creativity

A Homeless Pup Could Be The Ultimate Home Accessory, says IKEA Singapore

Retailer Places Cut-out Canines in Stores in Tie-up with Adoption Shelters

Published on May 15, 2014

Editor's Pick

Visitors to Ikea stores in Singapore are being encouraged to add a homeless dog to their list of accessories and furnishings for their home. The retailer has teamed up with local adoption shelters the Animal Lovers League shelter and the Save Our Street Dogs shelter, placing life size cardboard cut-outs of animals who are up for adoption amongst its furniture displays. Those who think their home would benefit from a pooch can scan the codes on the cardboard dogs' collars to go to a bio and video of each dog on the Home for Hope website.

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About

Credits

Date
May 15, 2014
Client:
Ikea Singapore

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