Sometimes, the simplest ideas are the most effective. In this social film promoting its new Veggie Balls, Ikea films some little kids facing down plates of vegetables. Their facial expressions say it all, ranging from plain disgust to incredulity and even despair. Of course, when faced with the Veggie Balls it all goes down much better. BBH Asia Pacific made the film, to launch the Veggie Balls at stores in Singapore, Malaysia and Thailand.