What If 'The Shining' Was Set in an Ikea Showroom?

Halloween Spot From BBH Asia Pacific Pays Homage to the Stanley Kubrick Horror Classic

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Ikea pays homage to Stanley Kubrick's "The Shining" in this Halloween ad from Singapore. The Swedish retailer's trademark store format -- a winding path eventually leading to the checkout -- turns out to be perfect for evoking the famous haunted-hotel corridors of the movie. We watch a little boy riding a tricycle past various spooky setups, until finally he's confronted by the movie's chilling twins, asking him to come and play. But who are they really? (Watch the video to find out.) The ad, by BBH Asia Pacific, promotes the fact that Ikea is open for late-night shopping until 11 p.m. in Singapore.

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Oct 21, 2014
BBH Singapore
Ikea Singapore
Executive Creative Director:
Scott McClelland
Art Director:
Marcus Yuen
Senior Copywriter:
Angie Featherstone
Project Director:
Lesley Chelvan
Account Manager:
Manavi Sharma
Account Manager:
Jade Cheng
Head of Planning:
James Sowden
Social Strategist:
Josie Khng
Jordan Quellman
Agency Producer:
Daphne Ng
Agency Producer:
Wendi Chong
Production Company Producer:
Bhavna Shivayogimath
Production Company Producer:
Malay Prakash
Production Company:
Black Sheep Live
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