Ikea's Virtually Indestructible Receipt Attempts to Tackle 'Misconception' About Its Product

It Lasts As Long as Its Kitchens

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Those of you who have purchased Ikea products know that while they look good, they don't always last that long. According to the brand, however, that's not the case with its kitchens, which come with a 25-year warranty.

To illustrate that point, the brand and DDB Hamburg made a change to one the company's more ephemeral "creations," its thermal-printed receipts known to fade over time. They created Stal Kvitto. Made out of steel, engraved by laser and coated with an impact-resistant finish, it's apparently the first receipt designed to last as long as an Ikea product -- in this case, its kitchens.

The receipts were given to Ikea Family members who purchased an Ikea Kitchen in Austria after September 2015.

"We created a situation where people not only talked about IKEA's design, but also about IKEA's quality -- with nothing more than a receipt." Said DDB Hamburg ECD Fabian Roser in a statement.

We can't wait to see what kind of receipt the brand creates for Lack or Malm.

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About

Credits
Date
Mar 29, 2016
Agency:
DDB Hamburg
Client:
Ikea
Category
Latest Creativity News on Ad Age

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