Creativity

Ikea: Store View

Another inventive grand opening for Ikea.

Published on Apr 06, 2011

Editor's Pick

Shoppers who've had an Ikea open in their neighborhood may understand the crazy anticipation that attends such an event. Forsman & Bodenfors capitalized on that sentiment with its latest promotion for the furniture retailer, celebrating the launch of a store in Vasteras, Sweden. To satiate the curiosity of potential Vasteras Ikea-goers before its opening on April 13, the agency has launched this site to give them a sneak preview of what's inside and introduce them to its manager, Freddy Johansson. But it's not just your everyday interactive tour. Hidden within the virtual store are various competitions to win Ikea goods. But visitors will have to search long and hard to play—the shop covers about 40,000 square meters.

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About

Credits

Date
Apr 06, 2011
Agency:
Forsman & Bodenfors
Art Director:
Janna Norberg
Client:
Ikea
Copywriter:
Marcus Hagglof
Digital Producer:
Stefan Thomson
Production Company:
Map Jack

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