Creativity

Ikea: Sukima Gallery

IKEA can fit anywhere.

Published on Aug 02, 2012

Editor's Pick

Another innovative exhibit by IKEA shows how little space the brand's furniture takes up. The Swedish retailer took over the streets of Harajuku, Tokyo and positioned bookcases, chairs and other pieces from its furniture lines in the gaps, nooks and crannies between buildings and alleyways. The pictures can all be found on a dedicated website for the campaign, called "Sukima Gallery."

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About

Credits

Date
Aug 02, 2012
Agency:
TBWA/Hakuhodo Tokyo
Client:
Ikea

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