IKEA Sweden Enlists Blind Cook to Prove Its Kitchens Are the Best

Masterchef USA Winner Christine Ha Uses Her Skills to Test IKEA's

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To prove that IKEA's METOD system generates only the most functional kitchens, the Swedish retail company enlisted the help of Christine Ha-- known to many of her fans as The Blind Cook. Ha, who lost her sight a decade ago, became popular during the third season televised cooking competition Masterchef USA and emerged as the winner.

The well-liked home cook came out to Stockholm, and with the help of Ikea kitchen planner Daniejela Avramovic, created the kitchen that best suited her needs. IKEA and Ha then staged a pop-up supper club to test the new intuitive set up.

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The Blind Cook challenges IKEA's most functional kitchen system ever.
Jun 10, 2014
Akestam Holst
Ikea Sweden
Creative Director:
Andreas Ullenius
Hanna Bjork
Art Director:
Lars Holthe
Johan Eklund
Jerker Winther
Graphic Designer:
Elias Awada
Digital Designer:
Jens Sjobergh
Digital Strategist:
Anna Lundeborg
Studio Assistant:
Anne-Lie Karl
Interior Stylist:
Lo Bjuruff
Joachim Lundgren
Production Company:
It's Showtiime
Brand Experience:
Brand Experience:
Akestam Holst
Web Production:
From Stockholm with Love
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