Creativity

IKEA Sweden Enlists Blind Cook to Prove Its Kitchens Are the Best

Masterchef USA Winner Christine Ha Uses Her Skills to Test IKEA's

Published on Jun 12, 2014

Editor's Pick

To prove that IKEA's METOD system generates only the most functional kitchens, the Swedish retail company enlisted the help of Christine Ha-- known to many of her fans as The Blind Cook. Ha, who lost her sight a decade ago, became popular during the third season televised cooking competition Masterchef USA and emerged as the winner.

The well-liked home cook came out to Stockholm, and with the help of Ikea kitchen planner Daniejela Avramovic, created the kitchen that best suited her needs. IKEA and Ha then staged a pop-up supper club to test the new intuitive set up.

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About

Credits

Date
Jun 10, 2014
Agency:
Akestam Holst
Client:
Ikea Sweden
Creative Director:
Andreas Ullenius
Copywriter:
Hanna Bjork
Art Director:
Lars Holthe
Producer:
Johan Eklund
Planner:
Jerker Winther
Graphic Designer:
Elias Awada
Digital Designer:
Jens Sjobergh
Digital Strategist:
Anna Lundeborg
Studio Assistant:
Anne-Lie Karl
Interior Stylist:
Lo Bjuruff
Photographer:
Joachim Lundgren
Production Company:
It's Showtiime
Brand Experience:
Knock
Brand Experience:
Akestam Holst
Web Production:
From Stockholm with Love

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