Ikea's Latest Offering? Virtual Weddings

In Sweden, Organize Your Dream Nuptials From Comfort of Your Computer

Published on

Editor's Pick

Ikea sells chairs, mirrors, meatballs. But the online retailer has expanded its offerings to ... nuptials.

The Swedish furniture giant is now making your dream wedding as convenient as a click of the mouse with "Wedding Online." The service helps couples get married over the web, so you can basically G-chat with your friends as you exchange your vows. Through the platform, couples are allowed to invite seven other principals, including an officiant and witnesses. They can tie the knot in a variety of scenic locations, including a city rooftop, a storybook forest and breezy beach. (Noticeably absent is a rustic barn location, but maybe Swedes are so over that).

"It's love at its simplest," explains a film promoting the service. Indeed, when all you have to do to plan your wedding is send a link, your big day is as easy as putting together a Billy bookcase.

Swedish agency Akestam Holst did the campaign.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Ikea Sweden is launching an online service where people can get married via a webservice.
Apr 09, 2015
Akestam Holst
Ikea Sweden
Creative Director:
Andreas Ullenius
Art Director:
Erik Nordenankar
Art Director:
Petra Albrektson
Account Executive:
Kjell Mansson
Account Manager:
Agneta Oppenheim
Digital Producer:
Alex Picha
Strategic Planner / Strategist:
Jerker Winther
Digital Strategist:
Anna Lundeborg
Digital Graphic Designer:
Anna Forsberg
Interactive Account Director:
Henrik Adenskog
Nisse Axman
Film Producer:
Frida Heder
Web Production Company:
Julia Sebesteny
Editing/Motion Design:
Eric Karlsson
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age