Creativity

Shirts Find Their Way Home in Whimsical Ikea Ad

Mother London Creates Another Magical Spot

Published on Jan 07, 2015

Editor's Pick

New Yorkers, or anyone who lives in a cramped city where square footage and closet space are at a premium, will surely appreciate this whimsical spot for Ikea, created out of Mother London and directed by Blink's Dougal Wilson, with effects created by MPC.

In it, a flock of flying t-shirts migrate gracefully to a mysterious destination, which ultimately turns out to be a suite of Ikea storage furniture. Like the "Beds" ad before it, this commercial makes beautiful art out of the mundane.

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About

Credits

Date
Jan 07, 2015
Agency:
Mother London
Client:
Ikea
Director:
Dougal Wilson
Production Company:
Blink
Visual Effects:
MPC

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