Creativity

Ikea: The Kitchen CoLab

Bringing kitchens to life.

Published on May 22, 2012

Editor's Pick

For IKEA, SMFB brought some Norwegians' kitchen dreams to life, with the Kitchen CoLab. The Swedish retailer encourages people to design their own kitchen spaces with the Kitchen Planner. But often, many plans are never turned into reality.

The agency picked four such sketches and built them out into real kitchens, then found the people who had drawn them and let them talk about their creations.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 22, 2012
Agency:
SMFB
Client:
Ikea
Creative:
André Koot
Creative:
Hans Martin Ronneseth
Prod. Co.:
Acne Production
Director:
Tobias Granström

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.