Ikea: The Mysterious Passenger

Carpooling has its rewards.

Published on

Editor's Pick

To celebrate the Week for Sustainable Development in France and promote eco-friendly habits, Ikea enlisted La Chose, Paris to launch The Mysterious Passenger. Participants register on the Ikea France carpool site. Amongst the registrants is a "Mysterious Passenger," and drivers and passengers lucky enough to have him or her in their Ikea carpool will win a 1000 Euro gift certificates to shop at the store.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 05, 2011
La Chose Paris
Creative Director:
Pascal Gregoire
Art Director:
Guillaume Ganty
Victor Sidoroff
Agency Producer:
Maeva Caron
Agency Producer:
Nicolas Buisset
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age