Ikea: The Mysterious Passenger

Carpooling has its rewards.

Published on Apr 05, 2011

Editor's Pick

To celebrate the Week for Sustainable Development in France and promote eco-friendly habits, Ikea enlisted La Chose, Paris to launch The Mysterious Passenger. Participants register on the Ikea France carpool site. Amongst the registrants is a "Mysterious Passenger," and drivers and passengers lucky enough to have him or her in their Ikea carpool will win a 1000 Euro gift certificates to shop at the store.

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Apr 05, 2011
La Chose Paris
Creative Director:
Pascal Gregoire
Art Director:
Guillaume Ganty
Victor Sidoroff
Agency Producer:
Maeva Caron
Agency Producer:
Nicolas Buisset

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