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IKEA: The Smallest IKEA Store in the World

2,800 products in 300 pixels.

Editor's Pick

While IKEA is known for its space-saving solutions, it's a bit ironic that it sells those very solutions in those large, cavernous blue box-stores. So to reaffirm its commitment to saving space, the retailer created The World's Smallest IKEA Store, which puts 2,800 of its products into a tiny banner, measuring 10.5 cm by 8.8 cm, about 300 pixels wide. The banner, which was placed on message boards for property rentals, lets you browse all of the products, through categories, and buy them, right then and there.

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About

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Date
Apr 18, 2012
Client:
IKEA
Category
Latest Creativity News on Ad Age

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