Just got off a train? Need a place to stay? Come into the IKEA Apartment. The ever-innovative company set up a temporary flat in a Parisian metro station for five people to live in for six days.
The idea is to show Parisians how much they can do with 54 square meters if they use IKEA stylings.
The idea was developed by agency Ubi Bene.From Jan. 9 to Jan. 14, commuters can look in on the five housemates. Fans of IKEA France's Facebook page also had a chance to win one evening's stay in the apartment. The idea is similar to Mark Lives in an IKEA, when comedian Mark Malkoff lived a disassembled life inside a Paramus, N.J. Ikea store, recording his every move.