Creativity

Ikea: The Subway Station Apartment (2)

Step right in.

Published on Jan 10, 2012

Editor's Pick

Just got off a train? Need a place to stay? Come into the IKEA Apartment. The ever-innovative company set up a temporary flat in a Parisian metro station for five people to live in for six days.

The idea is to show Parisians how much they can do with 54 square meters if they use IKEA stylings.

The idea was developed by agency Ubi Bene, and the five people who will live in it were picked from fans of the IKEA France Facebook page. From Jan. 9 to Jan. 14, commuters can look in on the five housemates. The idea is similar to Mark Lives in an IKEA, when comedian Mark Malkoff lived a disassembled life inside a Paramus, N.J. Ikea store, recording his every move.

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About

Credits

Date
Jan 10, 2012
Agency:
Ubi Bene
Client:
Ikea

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