Ikea UK: Floating Night Market

A ride down Regent's Canal.

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Editor's Pick

IKEA takes a page out of Asia's famous floating night markets for an innovative way to show off its newest collection. Set up on Regent's Canal in North London, the collection shows off the retailer's new textile ranges (previously promoted with a poppy colorful film out of Mother London) the exhibit let people take rides down the canal to admire the products.

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About

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Date
Sep 19, 2012
Client:
Ikea UK
Category
Latest Creativity News on Ad Age

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