IKEA UK Lights Up A Forest In Sustainability Campaign

Retailer's Lamps Create A Light Show In TV Spot By Mother

Published on

Editor's Pick
IKEA launches its first ever sustainability-themed campaign in the UK with this visually arresting spot from Mother London featuring the retailer's lighting options artistically placed throughout a forest. Directed by Stink's Martin Krejci, it culminates with a rhythmic "light show" as the various different lamps switch on and off. The ad which highlights IKEA's commitment to selling only energy efficient lightbulbs by 2016, also introduces a new tagline: "The Wonderful Everyday."
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 10, 2014
Agency:
Mother London
Client:
Ikea UK
Production Company:
Stink
Director:
Martin Krejci
DOP:
Stephan Kucera
Sound Design:
750 MPH
Sound Designer:
Gary Walker
Sound Designer:
Sam Ashwell
Editor:
Filip Malasek
Post Production:
The Mill
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age