Creativity

IKEA UK Lights Up A Forest In Sustainability Campaign

Retailer's Lamps Create A Light Show In TV Spot By Mother

Published on Feb 10, 2014

Editor's Pick

IKEA launches its first ever sustainability-themed campaign in the UK with this visually arresting spot from Mother London featuring the retailer's lighting options artistically placed throughout a forest. Directed by Stink's Martin Krejci, it culminates with a rhythmic "light show" as the various different lamps switch on and off. The ad which highlights IKEA's commitment to selling only energy efficient lightbulbs by 2016, also introduces a new tagline: "The Wonderful Everyday."

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About

Credits

Date
Feb 10, 2014
Agency:
Mother London
Client:
Ikea UK
Production Company:
Stink
Director:
Martin Krejci
DOP:
Stephan Kucera
Sound Design:
750 MPH
Sound Designer:
Gary Walker
Sound Designer:
Sam Ashwell
Editor:
Filip Malasek
Post Production:
The Mill

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