Creativity

Ikea UK: Playing With My Friends

Dinner party with kids.

Published on Oct 19, 2012

Editor's Pick

Swedish retailer IKEA's got a "brand revitalization" coming, and the first spot in a new brand campaign is "Entertaining," a pretty, fresh little take on dinner parties out of Mother London that suggests that maybe, just maybe, kids and adults should sit at the same table during festivities. (Gasp!)

A little girl wines (metaphorically) and dines her friends adult-style with the help of her dad, using IKEA products, while a really fun track, "Playin' With My Friends," a cover of the classic BB King song, threads through the film. Told through the kid's perspective, it takes a jump into her imagination, where she sees her adult guests as giant versions of her favorite toys, from teddy bears to monkeys, to robots. Dougal Wilson at Blink directs.

The film is accompanied by upcoming press ads which show the giant toys, alongside IKEA products like junior chairs and extendable tables that let kids and adults dine together.

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About

Credits

Date
Oct 19, 2012
Agency:
Mother London
Client:
Ikea UK
Director:
Dougal Wilson
Prod. Co.:
Blink
Producer:
Ewen Brown
Editor:
Ed Cheesman
Editing House:
Final Cut
Post/VFX:
MPC
VFx Producer:
Julie Evans
VFX Supervisor:
Tom Harding
Grade:
Jean-Clement Soret
Audio Post:
750mph
Sound:
Sam Ashwell
DOP:
Stephen Keith Roach

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