Ikea Lets You Choose Your Own Ad Medium Via a Banner

Options include a personal flashmob in SMFB's campaign

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To launch its customizable Uppleva combination of TV, furniture and sound system in Norway, Ikea ran a banner campaign that let the consumer decide exactly what kind of communication they wanted in order to learn about the product. Created by agency SMFB, the banner gave the viewer a range of options, from the everyday (an email, MMS or fax) to the quirky (watch a video of two kids explaining it, get a handwritten letter, or order your own flashmob). All the options were shareable via social media. After the activity, Norway ranked third in terms of global Uppleva sales.

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About

Credits
Date
Apr 16, 2013
Agency:
SMFB Oslo
Client:
Ikea
Creative:
Andre Koot
Creative:
Hans Martin Ronneseth
Design/Video:
Stina Norgren
Design/Video:
Elisabet Limi
Design/Video:
Arnar Halldorsson
Design/Video:
Sverrir Brynjolfsson
Design/Video:
Nicklas Hellborg
Strategist:
Kristian Kristiansen
Project Manager:
Hanne Grobstock
Web Producer:
Christoffer Lorang Dahl
Digital Production:
F&B Factory
Event Production:
JCP
Category
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