Ikea: You Need a Quiet Space

Swedish agency Forsman & Bodenfors is once again paving new creative ground with furnishing brand IKEA, this time offering visitors a calming, slow-motion view of the product line behind closed doors. With looping light-jazz as a soundtr

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Swedish agency Forsman & Bodenfors is once again paving new creative ground with furnishing brand IKEA, this time offering visitors a calming, slow-motion view of the product line behind closed doors. With looping light-jazz as a soundtrack, the site features a multitude of people and their daily bedroom activities.

Each entrancing bedroom setpiece allows visitors to navigate through different angles, while getting prices on various items found in the bedroom.

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About

Credits
Date
Jan 21, 2008
Client:
Ikea
Agency:
Forsman & Bodenfors
Art Director:
Karin Frisell
Art Director:
Anders Eklind
Copywriter:
Fredrik Jansson
Copywriter:
Anders Hegerfors
Web Director:
Mathias Appelblad
Production Manager:
Jenny Edwardsson
Designer:
Christoffer Persson
Agency Producer:
Charlotte Most
Agency Producer:
Ã'…sa Jansson
Website Producer:
Eva RÃ'Â¥berg
Director:
Johan Perjus
Producer:
Johannes Ahlund
Photographer:
Fredrik Backar
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