Creativity

Illinois Lottery: Socks

Everyday miracles.

Published on Dec 19, 2012

Editor's Pick

While most of us accept (grudgingly, in our case) that we're never going to win the lottery, lottery clients have to continue to convince us that miracles can happen -- and what better way to communicate that than to show miracles happening in people's everyday lives? Downtown Partners Chicago and the Illinois Lottery present two such identifiable scenarios in its "Anything's Possible" campaign.

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About

Credits

Date
Dec 19, 2012
Agency:
Downtown Partners Chicago
Client:
Illinois Lottery

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