Creativity

A Wee Bitty Lincoln Beholds the Majesty of Illinois in Quirky Tourism Spot

Mini Abe Gets Overwhelmed in His Latest Adventures

Published on Mar 24, 2014

Editor's Pick

A wee version of America's 16th President Abraham Lincoln, aka MiniAbe, continues his exploratory escapades in this hilarious ad for the Illinois Office ofTourism, created out of JWT Chicago. In it, Little Lincoln travels around the state letting out a big "Whoah!" as he takes in its impressive sites -- from the Garden of the Gods to the Chicago beachfront.

The integrated campaign rolls out in 16 U.S. markets, and later this year will extend to the U.K., Germany, Canada and national cable. A second spot is set to break in early May. Viewers can enjoy more of MiniAbe and get more info on the Enjoy Illinois website.

JWT Chicago introduced MiniAbe in a campaign last fall, where he literally "fell" in all kinds of places to encourage travelers to be more spontaneous with their adventures.

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About

Credits

Date
Mar 24, 2014
Agency:
JWT Chicago
Client:
Illinois Office of Tourism
Executive Creative Director:
Dan Bruce
Creative Director/CW:
Gary Korrub
Creative Director/AD:
Terra Hambly
Executive Producer:
Alec Pinkston
Agency Producer:
Carolyn James
Director:
Seth Henrickson
Production Company:
Odd Machine
Editor:
Steve Morrison
DP:
Seth Henrickson
Sound Design:
Eric Cauwels (Chicago Recording)
Media:
Maxus
Deputy Director, Ilinois Office of Tourism:
Jen Hoelzle
Assistant Deputy Director, Illinois Office of Tourism:
Jan Kemmerling
Marketing Manager, Illinois Office of Tourism:
Lisa Link

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