Having your bridal gown cut up and destroyed might not sound like the best recipe for putting the spark back into your marriage. But in this film from Mexican lingerie brand Illusion, the bridal dresses were actually turned into sexy lingerie. The ad, featuring real wives who explain how the initial passion of their relationship has been dulled by routine, is by O&M Mexico.
Props to the women who were brave enough to take their big day gowns into a whole new place. And here's to a part two in which the grooms turn their tuxes into bowties and banana hammocks.