Sweden's Humanium Metal Initiative Takes Cannes Innovation Grand Prix

Project Deconstructed Illegal Guns and Used Metal to Invest in Communities

Published on

Editor's Pick

IM Swedish Development Program's Humanium Metal initiative nabbed the Grand Prix for Innovation at the Cannes Lions Festival for Creativity.

The project, created by Akestam Holst and Great Works, aims to gun violence and poverty by using deconstructing illegal guns and using the metal to build products and put money back into communities.

"We believed [Humanium] showed innovation at every stage, from concept to procurement to the supply chain to the business model to the partnerships," said Jury President Susan Lyne, president and managing partner, BBG Ventures.

Read more about the judging over at AdAge.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
Introducing Humanium. An ambitious project that invites brands to join the fight against gun violence by using metal from guns in their production.
Credits
Date
Jun 27, 2016
Agency:
Akestam Holst
Client:
IM Swedish Development Program
Agency:
Great Works
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age