Creativity

In the Raw: Au Natural Craigslist Ad/App

Hot food action.

Published on Nov 27, 2012

Editor's Pick

Gorgeously shot photos of delicious food can be way too hot to handle, so In the Raw sweeteners makes things easier for your eyes (and love handles), via Au Natural, a cute new Facebook app that lets you uploads your titillating photo, censor it (with pixels and black bands) and share with friends. Friends can then swipe at the picture to reveal the food and gain access to more steamy, sexy pictures. (Of food.)

The app was promoted via a Craigslist personals ads that promised, in part, a "sweet flavor" plus a "tart little berry-bite" that "loved to be shared."

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About

Credits

Date
Nov 27, 2012
Agency:
Ammirati
Client:
In the Raw
Executive Creative Director:
Todd Wender
Interactive Director:
Giles Hendrix
Senior Copywriter:
Kevin Egan
Senior Copywriter:
Domenique Osborne
Senior Art Director:
Conor Hagan
Senior Designer:
Stephanie Merks
Technology Director, Interactive:
John Vitelli
Interactive Designer:
Jacob Cass
Developer:
Patrick Drury
Agency Producer:
Anthony Graneri
Interactive Producer:
Nate Sloan
Photographer:
Sasha Gitin

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