Indeed.com's Clever Outdoor Campaign Places Job Searches in Real Life Context

Mullen Helps Post Jobs in the Most Accurate Places

Editor's Pick

Mullen created these fun out-of-home ads across London to promote the U.K. launch of job search client Indeed.com. The ads featured Indeed-style job postings placed in the midst of relevant, real-life situations. For examples, a search for a proofreader sat next to a typo-filled billboard, while a coroner search sat next to the outline of a corpse on the sidewalk.

Earlier this year, the agency debuted a fun print and poster campaign for the launch, with executions outlining the talent it takes to make a cup of coffee or run a newspaper.

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About

Credits
Date
Jul 22, 2014
Agency:
Mullen
Client:
Indeed
SVP, Marketing:
Paul D Arcy
VP, Corporate Marketing:
Mary Ellen Dugan
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Paul Foulkes
Group Creative Director:
Tim Cawley
Copywriter:
EB Davis
Copywriter:
Jamie Rome
Art Director:
Brooke Doner
Art Director:
Ryan Montgomery
Designer:
Mary Donington
Animation/VFX:
Brickyard VFX
Category
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