Creativity

Indeed.com's Clever Outdoor Campaign Places Job Searches in Real Life Context

Mullen Helps Post Jobs in the Most Accurate Places

Published on Jul 22, 2014

Editor's Pick

Mullen created these fun out-of-home ads across London to promote the U.K. launch of job search client Indeed.com. The ads featured Indeed-style job postings placed in the midst of relevant, real-life situations. For examples, a search for a proofreader sat next to a typo-filled billboard, while a coroner search sat next to the outline of a corpse on the sidewalk.

Earlier this year, the agency debuted a fun print and poster campaign for the launch, with executions outlining the talent it takes to make a cup of coffee or run a newspaper.

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About

Credits

Date
Jul 22, 2014
Agency:
Mullen
Client:
Indeed
SVP, Marketing:
Paul D Arcy
VP, Corporate Marketing:
Mary Ellen Dugan
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Paul Foulkes
Group Creative Director:
Tim Cawley
Copywriter:
EB Davis
Copywriter:
Jamie Rome
Art Director:
Brooke Doner
Art Director:
Ryan Montgomery
Designer:
Mary Donington
Animation/VFX:
Brickyard VFX

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