'Game of Thrones' Actor Kit Harington Gets Totally Dramatic While Driving

Seems Jon Snow Has Met His Match in Ad for Infiniti

Published on

Editor's Pick

In the latest installment of celebrities driving and talking cryptically to themselves in car ads, actor Kit Harington, whose character Jon Snow this season rose from the dead on "Game of Thrones" (and is also making a move into "politics") recites William Blake's famous poem "The Tyger" as he speeds along a sweeping road in an Infiniti Q60.

The ad for the luxury sports coupe aims to show a parallel in how both the car brand and the actor deliver an "exhilarating performance," according to a statement from CP&B L.A., the agency behind the campaign. Partizan's Antoine Bardou-Jacquet directed the film.

"What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful," said Mr. Harington in a statement about the Blake poem. The campaign will continue with more films featuring other creative types, including Audio Engineer/Music Technologist Young Guru and Sneaker Designer Sophia Chang.

Watching this we can't help but be reminded of Lincoln's ongoing campaign with Matthew McConaughey saying curious things while driving at night -- or not even saying a word at all.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 03, 2016
Agency:
CP+B
Chief Creative Officer:
Kevin Jones
Client:
Infiniti
Executive Creative Director:
Steve Clarke
Account Director:
Alison Foley
Account Supervisor:
Emily Gruppo
Account Supervisor:
Mark Hurley
Account Manager:
Melissa Krause
Agency Executive Producer:
Sarah Patterson
Agency Producer:
Lyra Rider
Creative:
Tim Gillingham
Creative:
Steve Clarke
Creative:
Bo Deng
Creative:
Marcus Kawamura
Creative:
Jason Pierce
Production Company:
Partizan
Director:
Antoine Bardou-Jacquet
Executive Producer:
Lisa Tauscher
Line Producer:
David Stewart
Editing House:
Work Editorial
Editor:
Bill Smedley
Editor:
Jason Overbeck
Editor:
Keith Hamm
VFX/Finishing:
Framestore
Color Grade:
Beau Leon
Color Grade:
Framestore
Music:
Zack Hemsey
Sound & Music:
The Way
Music:
Barking Owl
Sound Mix:
Eleven
Mixer:
Jeff Payne
Mixer:
Mike Franklin

See more credits

Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age