Creativity

ING Direct: Bear

There's a moral in every tale.

Published on Jun 06, 2011

Editor's Pick

An itchy bear looking for a tree to scratch against, a vole who wants to build a house, and a donkey looking for carrot protection feature in these quirkily animated 'Fables' created by ING Direct. Each tale has a moral that's relevant to the finance brand - for example the bear only gets the right answer to his question when he asks the right people (in this case, the Owls.)

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About

Credits

Date
Jun 06, 2011
Agency:
Beattie McGuinness Bungay
Client:
ING Direct
Creative Director:
Matt Gooden
Creative Director:
Ben Walker
Art Director:
Matt Gooden
Copywriter:
Simon Bere
Producer:
Anna Murray
Director:
Psyop
Production Company:
Psyop/Smuggler
Psyop Creative Director:
Todd Mueller
Psyop Creative Director:
Kylie Matulick
Psyop Executive Producer:
Kim Wildenburg
Psyop Producer:
Amanda Miller
Psyop Associate Producer:
Chase Masterson
Smuggler Executive Producer/Partner:
Patrick Milling Smith
Smuggler Executive Producer/Partner:
Brian Carmody
Smuggler Executive Producer/CCO:
Lisa Rich
Smuggler Executive Producer:
Allison Kunzman
Smuggler Executive Producer:
Laura Thoel
Smuggler Live Action Producer:
Nick Fewtrell
Director of Photography:
Vladimir Smith
Visual Effects:
Psyop
VFX Supervisor:
Andrew Romatz
Designer:
Jordan Metcalf
Designer:
Andrew Park
Storyboard Artist:
Vinny Dellay
Editor:
Brett Nicoletti
Lead Technical Director:
Lane Jolly
Lead Flame:
David Parker
Flame:
John Shirley
Lead Desktop Compositor:
Lane Jolly
Lead Desktop Compositor:
Ryan Raith
Compositor:
Ryan Raith
Compositor:
Lane Jolly
Compositor:
Cris Kong
Compositor:
Danny Koenig
Compositor:
John Brennick
Compositor:
Falko Paeper
Compositor:
Sohee Sohn
Modeler:
Yuchihiro Yamamoto
Texture:
Yuchihiro Yamamoto
Lighter:
Barry Kriegshauser
Lighter:
Yuchihiro Yamamoto
Roto:
Austin Brown
Tracker:
Mark Lipsmeyer
Telecine Company:
MPC-LA
Colorist:
Mark Gethin
Music Company:
Human
Composer:
Sloan Alexander
Sound Mix:
Wave Sound Production
Mixer:
Jack Sedgwick

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