How Many Coffee Cups Does it Take to Buy a Car?

ING Direct and John St. Debut Installation to Show That Savings Add Up Over Time

Published on Aug 27, 2013

Editor's Pick

John St. and ING Direct created this out-of-home campaign in an Edmonton, Canada subway station that tells you what you already know: You spend way too much on coffee. The agency used coffee cups to show how many cups you might want to hold off on buying from Starbucks so you can treat yourself to something bigger and better, like a car for instance.

Commuters in the subway station were challenged to guess the number of cups used in the installation and submit answers on Twitter via #getwhatyousavefor to win $5,000.

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Aug 27, 2013
John St.
ING Direct

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