Creativity

Innisfree: Commercial with Yoona

Korean men star in a fantasy ad.

Published on Jan 15, 2013

Editor's Pick

Korean cosmetics brand Innisfree made it their mission to boost Korean men's confidence with an augmented reality app that let them star in a commercial with pop star Yoona. In the ads, she compliments them on everything they do. The app, by agency Innored, was downloaded by 70,000 men via iTunesand Google Play. Their personalized commercials reached over 1.7 million views on YouTube and Facebook and resulted in the brand's highest sales ever due to skincare product purchases by men at Innisfree stores.

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About

Credits

Date
Jan 15, 2013
Agency:
INNORED - Seoul
Client:
Innisfree

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