Innisfree: Commercial with Yoona

Korean men star in a fantasy ad.

Published on

Editor's Pick

Korean cosmetics brand Innisfree made it their mission to boost Korean men's confidence with an augmented reality app that let them star in a commercial with pop star Yoona. In the ads, she compliments them on everything they do. The app, by agency Innored, was downloaded by 70,000 men via iTunesand Google Play. Their personalized commercials reached over 1.7 million views on YouTube and Facebook and resulted in the brand's highest sales ever due to skincare product purchases by men at Innisfree stores.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 15, 2013
Agency:
INNORED - Seoul
Client:
Innisfree
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age