A Korean Beauty Brand Debuts a Quirky VR Ride at the Shanghai Disney Resort

A Flying Bike Tours an Island Where Innisfree Sources Natural Ingredients

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Innisfree is an eco-friendly Korean beauty brand that's ubiquitous in Chinese malls. Its latest location is in the shopping center at the new Shanghai Disney Resort, where it got into the amusement park spirit with its own VR bike ride.

What does biking have to do with beauty? The skincare brand is known for sourcing ingredients on Korea's Jeju Island, a natural paradise popular with Chinese tourists. Shoppers climb onto an exercise bike and strap on a VR viewer. As they pedal, they're propelled on a tour of the island via a flying bike, and they can scoop up samples of ingredients like canola blooms, green tea leaves and nutmeg.

The experience for Innisfree's Disneytown shop was created by Korea's PostVisual, part of the J. Walter Thompson network, as a way to communicate the brand's message creatively in a small shop space. The concept is slated to spread to flagship stores in Hong Kong, Indonesia, Singapore, Vietnam and the United States.

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About

Credits
Date
Aug 24, 2016
Agency:
Postvisual - South Korea
Chief Creative Officer:
Euna Seol
Client:
Innisfree
Creative Director:
Hyunbok Jung
Technical Director:
Seolbreak Shon
Software Engineer:
Seolbreak Shon
Art Director:
Taebong Kim
Copywriter:
Wonha Hwang
Graphic Designer:
Minjoon Cho
Assistant Designer:
Jihyun Park
Film Director:
Sunguk Kim
Cinematographer:
Minsang Lee
3D Designer:
Hyunju Kim
Motion Graphic Designer:
Kangrok Kim
Project Manager:
Myungsoo Kim
Account Manager:
Geonhee Park
Computer Graphics:
Team Weno
VR Photography:
Team Drone Orange
Hardware Designer:
Team People Do Media Art
Tags
Category
Industry
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