Creativity

Facebook-Style 'Lookback' Turns Sinister In Anti-Sexting Campaign

Campaign For Innocence In Danger Highlights The Dangers Of Sexting Selfies

Published on Mar 06, 2014

Editor's Pick

What starts out as a nostalgia-laced Facebook-style review of a girl's social media timeline is revealed to be a something more sinister in this campaign for Innocence In Danger, a non-profit dedicated to stopping child sex abuse and pornography. The campaign, by Berlin-based glow, highlights the dangers of sexting as it reveals how one selfie the girl took of herself naked was her "biggest mistake". The charity says one in four kids has sent a "sext" and at any one time, 750,000 paedophiles are online searching the web for material like this, according to a study by UN and FBI.

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About

Credits

Date
Mar 06, 2014
Agency:
Glow Interactive
Client:
Innocence in Danger
Creative Director:
Johannes Krempl
Animation:
Nicolas Chataigneau
Music:
Urton Music

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