Creativity

Innocent: OJ Games

From grove to carafe.

Published on Jun 10, 2011

Editor's Pick

To promote a new range of orange and apple juices served in recyclable carafes, UK smoothie brand Innocent has created a series of three interactive online games. Each is centered around the concept of the journey of the oranges from grove to carafe.

The first game to launch, Orange Harvest, involves catching oranges from a tree before squeezing 11 in to a carafe (the number of oranges in each 900ml carafe), meanwhile dodging bouncing oranges and evil squirrels. The top scorers in each of the games can win prizes including a hamper of Innocent products.

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About

Credits

Date
Jun 10, 2011
Agency:
Holler
Client:
Innocent

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