Innocent: Superhero

Fruits arrive just in time

Published on

Editor's Pick
Just in time for atonement season, RKCR/Y&R's first big campaign for drinks brand Innocent. The inaugural TV spot positions Innocent fruit drinks as superheroes and is scored with a "fruitier version" of Queen’s Flash Gordon.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 04, 2011
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age