Creativity

Innocent: Superhero

Fruits arrive just in time

Published on Jan 04, 2011

Editor's Pick

Just in time for atonement season, RKCR/Y&R's first big campaign for drinks brand Innocent. The inaugural TV spot positions Innocent fruit drinks as superheroes and is scored with a "fruitier version" of Queen’s Flash Gordon.

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About

Credits

Date
Jan 04, 2011
Client:
Innocent

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