Innocent: Tweet and Eat

Tweet, and it gets cheaper.

Published on

Editor's Pick

Innocent, the UK brand best known for its fruit smoothies, is aiming to create buzz around its recently launched vegetable pots with a Twitter-based collective buying campaign. The more people tweet about the promotion, the cheaper the product gets.

For a four week period, the more tweets Innocent gets with the hashtag #tweetandeat, the bigger the discount it will offer offer. Consumers can request a direct message so that they know when the next coupon level has been reached, and can download and print coupons at the website.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 21, 2011
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age