INPES: Attraction

An anime attraction

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Editor's Pick

DDB Paris and Unit9 teamed on Attraction, billed as the world's first interactive anime.

The film, created on behalf of the French Minstry of Health as an anti-smoking effort, follows the story of three Tokyo kids. Unit9 worked with renowned anime director Koji Morimoto, Anrick Bregman and Studio 4�C on the project, which uses webcam motion tracking and integration with Facebook to deliver an interactive experience.

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About

Credits
Date
Jan 14, 2011
Agency:
DDB Paris
Client:
INPES
Executive Creative Director:
Alexandre Herve
Creative Director:
Siavosh Zabeti
Creative Director:
Alexander Kalchev
Copywriter:
Alexander Kalchev
Copywriter:
Siavosh Zabeti
Art Director:
Alexander Kalchev
Art Director:
Siavosh Zabeti
Integrated Producer:
Guillaume Cossou
Interactive Production Company:
unit9
Interactive Director:
Anrick Bregman
Interactive Director:
Takayoshi Kishimoto
Technical Director:
Yates Buckley
Lead Developer:
David Hartono
Additional Sound Design:
Steve Nolan
Executive Producer:
Piero Frescobaldi
Producer:
Sam Becker
Producer:
Roxanne Nazrudeen
Animation Production Company:
Studio 4C
Director:
Koji Morimoto
Executive Producer:
Eiko Tanaka
Key Animation:
Atsuko Fukushima
Colour Design:
Yuko Nojiri
Ink & Paint:
Yu Sato
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