Creativity

INPES: Attraction

An anime attraction

Published on Jan 14, 2011

Editor's Pick

DDB Paris and Unit9 teamed on Attraction, billed as the world's first interactive anime.

The film, created on behalf of the French Minstry of Health as an anti-smoking effort, follows the story of three Tokyo kids. Unit9 worked with renowned anime director Koji Morimoto, Anrick Bregman and Studio 4�C on the project, which uses webcam motion tracking and integration with Facebook to deliver an interactive experience.

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About

Credits

Date
Jan 14, 2011
Agency:
DDB Paris
Client:
INPES
Executive Creative Director:
Alexandre Herve
Creative Director:
Siavosh Zabeti
Creative Director:
Alexander Kalchev
Copywriter:
Alexander Kalchev
Copywriter:
Siavosh Zabeti
Art Director:
Alexander Kalchev
Art Director:
Siavosh Zabeti
Integrated Producer:
Guillaume Cossou
Interactive Production Company:
unit9
Interactive Director:
Anrick Bregman
Interactive Director:
Takayoshi Kishimoto
Technical Director:
Yates Buckley
Lead Developer:
David Hartono
Additional Sound Design:
Steve Nolan
Executive Producer:
Piero Frescobaldi
Producer:
Sam Becker
Producer:
Roxanne Nazrudeen
Animation Production Company:
Studio 4C
Director:
Koji Morimoto
Executive Producer:
Eiko Tanaka
Key Animation:
Atsuko Fukushima
Colour Design:
Yuko Nojiri
Ink & Paint:
Yu Sato

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