Creativity

Instagram's New Logo Gets Down to the Basics

Symbol Pares Down Elements of Its Predecessor

By Ann-Christine Diaz. Published on May 11, 2016

Editor's Pick

Today Instagram debuted a new, pared down logo that simplifies the features of its previous old-school camera symbol. Gone is the more literal depiction featuring a lens, flash and rainbow adornment. Now, the logo features simple white shapes -- a rounded square enclosing a central circle and a simple dot in the upper right corner -- set against a multi-colored gradient of hues.

According a post on Instragram's blog, the "updated looks reflects how vibrant and diverse" the storytelling of its users has become. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more -- a global community of interests sharing more than 80 million photos and videos every day."

Accompanying the new logo are updates to the app itself. It features a simpler design meant to "put more focus on your photos and videos without changing how you navigate the app."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 11, 2016
Client:
Instagram

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.