Creativity

Instagram Celebrates 'Stories Are Everywhere' With a Festival in Germany

Event in Cologne Was the Culmination of a Three Month Campaign by W&K

By Alexandra Jardine. Published on Jun 29, 2017

Editor's Pick

Instagram held a festival in Cologne last weekend to celebrate Instagram Stories, the culmination of a campaign by Wieden & Kennedy Amsterdam under the tagline "Stories are Everywhere."

The campaign, which first launched in April in the U.S., Germany and Italy, was inspired by the endless ways that the Instagram community was already using Stories tools -- for example using stickers, boomerangs, brushes and live video to add to live video.

The activity included 26 films (a compilation of which can be seen here), over 270 billboards, train station takeovers in Philadelphia and Milan, wrapping up trams in Milan and taking over a cinema in Cologne from the floor to the toilet signs.

The festival, held on June 24, featured German influencer Dagi Bee, a giant confetti cannon, a donut wal land several other Stories inspired activations.

Bekah Sirrine, executive creative drector at Instagram, said in a statement: "We intentionally mirrored the experience of Instagram Stories itself, so all of the executions were short, fun, and surprising. We didn't take ourselves too seriously because that's what connecting with friends on Instagram is all about."

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About

Credits

Date
Jun 29, 2017
Agency:
Wieden & Kennedy Amsterdam
Chief Marketing Officer:
Clifford Hopkins
Client:
Instagram
Head of Global Brand Marketing:
Taj Alavi
Head of Creative, Marketing:
Bekah Sirrine
Global Brand Managers:
Lauren A. Rodwell
Global Brand Managers:
André Llewellyn
Creative:
Maud Deitch
Associate Brand Marketing Manager:
Jessica Dickey
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Thierry Albert
Creative Director:
Cal Al-Jorani
Creative Director:
Craig Williams
Art Director:
Cecilia Pignocchi
Art Director:
Emma Mällinen
Art Director:
Cassandre Gouraud
Art Director:
Jordi Luna
Art Director:
Mariano Garcia Cruz
Copywriter:
Andrew Duncan
Copywriter:
Chris Taylor
Copywriter:
Jake Barnes
Head of Broadcast Production:
Joe Togneri
Executive Producer:
Tony Stearns
Producer:
Stijn Wikkerink
Assistant Producer:
Khalid el Khouani
Head of Interactive Production:
Kelsie Van Deman
Interactive Producer:
Morgan Mendel
Interactive Producer:
Annatruus Bakker
Interactive Producer:
Debra Clarke
Experiential Producer:
Caitlin DeAngelis
Head of Art Production:
Maud Klarenbeek
Art Buyer:
Rachel Perry
Art Buyer:
Stacey Prudden
Head of Planning:
Martin Weigel
Planning Director:
Emma Wiseman
Strategic Planner:
Anna Leonte
Head of Communication & Digital Strategy:
Greg White
Communications Planner:
Wes Young
Digital Strategist:
Freddie Young
Content Coordinator:
Sara Constance
Group Account Director:
Clare Pickens
Account Director:
Aitziber Izurrategui
Account Director:
Ben Prout
Account Manager:
Yulia Prokhorova
Account Manager:
Isabelle Udall
Account Manager:
Elianne Vermeulen
Account Manager:
Cecile Desmarest
Account Executive:
Kinda Hamwi
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Studio Artist:
Noa Redero
Studio Artist:
Cindy Kouwenoord
Studio Artist:
Danny van Het Kaar
Interactive Designer:
Gustav von Platen
Designer:
Zeynep Orbay
Designer:
Thomas Payne
Designer:
Malia Killings
Project Manager:
Gabriela Moreira
Project Management:
Saskia van Zwieten
Project Management:
Loes Poot
Business Affairs:
Kacey Kelley
Business Affairs:
Emilie Douqué
Business Affairs:
Michael Graves
PR Director:
Claire Beesley
PR Manager:
Reema Patel
Production Company:
Canada
Director:
Manson
Executive Producer:
Marta Argullós
Executive Producer:
Oscar Romagosa
Editing Company:
Ambassadors
Editor:
Oscar Marmelstein
Audio Post:
Ambassadors
Audio Post:
750 MPH
Audio Post:
Wave Studios
Sound Designer/Mixer:
Wessel van Zijderveld
Sound Designer/Mixer:
Sam Ashwell
Sound Designer/Mixer:
Randall MacDonald
Post Production:
Ambassadors
Flame:
Peter van Rij
Flame:
Jeroen van Berkel
Flame:
Bas Moonen
3D:
Ambassadors
Colorist:
Kurt van der Ploeg
Producer:
Gayle van Bochove
Producer:
Lilian Kalkman
Photographer:
Yann Stofer
Production Company:
Nevada Service
Retouching:
Loupe Imaging
Production Company:
Magnetic Collaborative
Executive Producer:
Brian Schultz
Executive Producer:
Sara Schulman

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