Instant Kiwi: Bed

Get bold.

Published on

Editor's Pick

If you were the kind of person who wanted to buy a bed, but not before you really, exactly knew what it felt like to sleep on, then how far would you go? You might get some ideas from DDB New Zealand's funny new ads for Instant Kiwi from the New Zealand Lottery. Playing off the tagline "Push Your Luck," the ads star comedian Jesse Smith as a man who likes to get his money's worth, whether it's with a bed, or finding a performer for his 8-year-old niece's birthday party.

We previously saw Smith in a 21-piece series by the company which showed him getting audacious at a garage sale.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 12, 2012
Agency:
DDB Auckland
Client:
Instant Kiwi
Group Executive Creative Director:
Andy Fackrell
Agency:
DDB New Zealand
Group Executive Creative Director:
Toby Talbot
Creative Director:
Steve Kane
Art Director/Copywriter:
Jonathan McMahon
Art Director/Copywriter:
Lisa Fedyszyn
Designer:
Toby Morris
Executive Producer:
Judy Thompson
Agency Producer:
Jane Mill
Agency Producer:
Rosie Grayson
Agency Producer:
Tania Jeram
Production Company:
The Sweet Shop
Director:
Stuart McDonald
Producer:
Ben Dailey
Executive Producer:
Fiona King
Managing Director:
George Mackenzie
Director of Photography:
Crighton Bone
Editorial Company:
The Butchery
Editor:
Peter Sciberras
Assistant Editor:
Michael Lutman
Visual Effects Company:
The Refinery
Visual Effects Artist:
Eugene Richards
Colorist:
Vincent Taylor
Sound Design Company:
The Coopers of Franklin Road
Sound Design:
Jon Cooper
Sound Design Company:
Final Sound
Sound Design:
Craig Conway
Animation Company:
Waxeye
Animation:
Tony Leslie
Animation:
Paul Carter

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age