Tatts Lotteries Instant Scratch-Its: Space Invaders

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About

Description
To incite urgency to buy a Space Invaders Instant Scratch-Its ticket, we borrowed the most urgent part of the game and turned it into a radio ad.
Credits
Date
Mar 16, 2014
Agency:
GPYR Brisbane
Chief Creative Officer:
Ben Coulson
Client:
Tatts Lotteries
Creative Director:
Brendan Greaney
Copywriter:
Samuel Boyd
Art Director:
Shaun Egan
Sound Design:
Mike Lange
Agency Producer:
Robyn Dodd
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