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Instituto Akatu: More Cars Less Clean Air - Sao Paolo Installation

Take the air out of pollution.

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In celebration of World Car Free Day on September 22nd, LewLara/TBWA created this metaphorical outdoor installation and a series of print ads for the Akatu Institute for Conscious Consumption illustrating the effect of pollution on the environment. The installation title reads "More cars, less clean air," and is part of a larger "More is Less" campaign to make consumers more aware of their own power to change the environment.

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About

Credits
Date
Sep 25, 2009
Agency:
Lew'LaraTBWA
Client:
Instituto Akatu
Creative:
Pedro Rosa
Creative:
Roberto Kilciauskas
Creative Director:
Jaques Lewkowicz
Creative Director:
Andre Laurentino
Creative Director:
Victor Sant Anna
Creative Director:
Felipe Luchi
Production:
Marcos Pedra
Art Buyer:
Giuliano Springhetti
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