Instituto Akatu: More Cars Less Clean Air - Sao Paolo Installation

Take the air out of pollution.

Published on Sep 25, 2009

Editor's Pick

In celebration of World Car Free Day on September 22nd, LewLara/TBWA created this metaphorical outdoor installation and a series of print ads for the Akatu Institute for Conscious Consumption illustrating the effect of pollution on the environment. The installation title reads "More cars, less clean air," and is part of a larger "More is Less" campaign to make consumers more aware of their own power to change the environment.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 25, 2009
Instituto Akatu
Pedro Rosa
Roberto Kilciauskas
Creative Director:
Jaques Lewkowicz
Creative Director:
Andre Laurentino
Creative Director:
Victor Sant Anna
Creative Director:
Felipe Luchi
Marcos Pedra
Art Buyer:
Giuliano Springhetti

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.