Insurance Corporation of British Columbia: It's No Fun if You're Dead

Part of a multimedia "Road Sense" campaign aimed at guys who generally don't have any, if these print ads set a new record for literalness, Vancouver agency Wasserman + Partners insists the subject

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Part of a multimedia "Road Sense" campaign aimed at guys who generally don't have any, if these print ads set a new record for literalness, Vancouver agency Wasserman + Partners insists the subject
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About

Credits
Date
Mar 27, 2006
Client:
Insurance Corporation of British Columbia
Creative Director:
Darren Warner
Art Director:
Lisa Lebedovich
Copywriter:
Steve Zaozirny
Producer:
Shelley Stevens
Photographer:
Anthony Redpath
Agency:
Wasserman + Partners
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